There are few people living on the Neck that do not remember with great fondness the taste of Northern Neck Ginger Ale. Practically an icon of the Northern Neck, it satisfied the thirst of countless people through the years, and drinking any other sort of ginger ale was practically heresy. Sadly, Northern Neck Ginger Ale has all but vanished as Coca-Cola discontinued the item, and cans of it are treated almost akin to lost holy relics.
Back when this first happened, a group formed to try to hang on to this little gem of the Neck, but failed. Now, another group has formed to attempt to succeed where the other failed.